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"Ananya is a skilled writer with an astute understanding of brand positioning and brand strategy. He is also a bell-weather for popular culture and is generally right about the unpredictable winds of social media strategy. He is sharp as a tack and keen as a mustard. And most importantly he is great company and a good man to share a drink with."

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- Nirmal Pulickal (Head of India, The Creative Shop at Facebook)